Ruby's Marketing

  I chose Planet Fitness for this blog because I have seen posts about new updates for this franchise. It is nationwide, and people are openly excited about the latest openings. The quick updates keep them connected to their consumers, and showed great social networking skills.  I am starting this fitness blog post because I want to improve my own fitness, and it's a topic that really interests me. I used to belong to a gym, and I'm planning to join one again soon. I often come across promotions and membership deals for Planet Fitness on Facebook.  Their Value Proposition is to provide a unique diverse, judgment free zone where the foundation for a lasting, active lifestyle can be built.  People are saying there is no pool, but they can go to the YMCA and get a membership which includes access to a pool and gym. They are excited about the convenience of all the locations and the fact that the joining fee is only $1. They are also concerned about their personal belongings being

  I read an article from Dive Brief (Retail Dive) that I found interesting. It discussed how consumers are spending more on cosmetics despite inflation. Although I don't wear a lot of makeup, when I do make a purchase, I ensure that it's from a well-known brand, of good quality, and has great reviews. The same goes for fragrances - I prefer long-lasting scents rather than ones that disappear within minutes after spraying. According to a recent report from Adobe Analytics, online shopping data for the first five months of 2024 shows that consumers are spending less on groceries, electronics, and apparel, but they are increasing their spending on luxury beauty items such as fragrances and lipsticks. During this period, consumers spent a total of $16.3 billion online on cosmetics, an 8.8% increase compared to the previous year. The largest portion of online sales, over 50%, comes from electronics, apparel, furniture, and groceries. In these categories, consumers are buying less ex